Brij Lok Madhuri is an organization committed to the use of folk forms for communicating and addressing social issues and problems. Dr. Devendra Sharma Assistant Professor at California State University and a Nautanki artist along with his father, a renowned Nautanki artist Pundit Ram Dayal Sharma founded Brij Lok Madhuri. With the efforts of Dr. Sharma, Brij Lok Madhuri has pioneered in the use of folk performing traditions such as Nautanki for purposive social change. In order to achieve the organization's goal of using folk media to communicate contemporary social and health messages, Dr. Sharma trained more than 150 folk troupes to stage more than 10,000 folk performances in the villages of Uttar Pradesh.

Brij Lok Madhuri has not only successfully communicated important health messages, but also helped the community of folk artists in villages gain employment in today's age of competitive mass media where majority of the folk art forms are in miserable situation. Thus, Brij Lok Madhuri also attempts to provide opportunities for struggling folk artists to live a dignified life without compromising on their art.

Sustainability
Brij Lok Madhuri has been invited by the top government and non-government institutions of India to perform and train artists to communicate pro-social messages in Indian villages and cities. Through this organization, Dr. Sharma has used folk performance forms to successfully propagate contemporary social and educative messages.