Padmashree Shree Lal Joshi - Phad Paintings
Till a decade ago, phad had almost completely died out. Its revival is credited to veteran artist and Padmashree awardee Shree Lal Joshi. The demand for phad paintings grew tremendously in the fifties and sixties both in India and abroad. During this period, many phad artists commercialised their art to such an extent that the quality of their artwork deteriorated. Joshi steadfastly stayed away from it all, making a few phads, but with keen attention to quality and detail. Later, when the poor quality of phads caused a catastrophic loss of market, Joshi set up a school to teach the art of making phads to deserving students.